Motion Graphics – A Quick Overview
What is Motion Graphics?
Motion graphics is staging a coup when it comes to communicating a lot of complex information in a short time. Mostly used to show data, numbers or some important data – it can also be referred to as an Animated Infographic.
A company showcasing its brand’s key message; a bar graph coming to life in a news report; a weather forecast showing sun shining or rain clouds; they are all examples of the usage of Motion Graphics. Motion Graphics is all around us – on TV in the news reports, on the internet, in social media, advertising – you name it. Everyone has embraced its popularity as a quick and effective means of communicating visually.
Why Motion Graphics?
We know that most human beings react positively to visual communication methods used in addition to the other forms of communicating namely written, audio, and kinesthetic. Therefore, visual aids that are image driven – for eg. data being picked up from a table to form a pie chart, population growth depicted as bubbles of varying sizes help in creating a connect thus engaging the target audience far more effectively. And, what’s more, Motion Graphics is easily adaptable in a variety of sectors – be it corporate or children’s training, gaming, education, spreading social awareness, social causes, advertising and marketing.
According to research, 90% of information transmitted to the brain is visual. Visual information is processed 60,000X faster by the brain than textual information. Research also shows that 40% of people will respond better to visual information than plain text.
In addition, viewers retain 58% more information that is animated, than if they were just viewing images with black and white text. This is because animation caters to both sides of the brain.
Every 60 seconds, 72 hours of video content is uploaded just on YouTube. A large portion of these are long videos with raw information which are unable to keep the viewer’s attention, and the entire video is rarely watched.
Motion graphics allows content creators to condense a great deal of complex, wordy information into a short visually captivating presentation, thus reducing the risk, that the viewer will miss critical information. They are also easy to consume, comprehend and share.
Benefits of using motion graphics
Motion Graphics is a powerful tool that can be used to communicate internally within the organization as well as with customers. The memory recall of messages transmitted visually and with the use of animation is far greater than information that is read or heard.
Following are few of the benefits of using Motion Graphics:
An effective Content Marketing Tool –
If used wisely animation is one of those powerful marketing elements that can make your audience fall in love with your brand.
Marketers know the power of Animation and Motion Graphics for creating effective corporate videos, snazzy intros, memorable logo animations and to the point product or service videos.
76.5% of marketers and small business owners who have used video marketing say it has had a direct and positive impact on their business.
Builds your brand image and boosts sharing –
Engaging graphics will grab your audience’s attention, create an emotionally meaningful connection to your products and is more likely to be shared online than static content.
Increase accessibility –
In a world cluttered with information, motion graphics provides an immediate, visually engaging way, to communicate with your audience.
Cost Effective –
For creating motion graphics videos, you don’t need a camera, models, equipment, props or any specific weather. Motion graphics video production is convenient to manage on a small budget. Adobe After Effects or Apple Motion can be your tools to create motion graphics. All you need is a precise and powerful script, voice over, background music, good quality illustrations and a creative motion graphics artist.
So, what are you waiting for?
Tell your brand story with the power of motion graphics. Tailor your message to connect with customers and maximize the conversion rates of your social media campaigns.
By: Anshul Agrawal
Also published on Medium.